Open Phone 67% faster speed-to-lead with default

Learn how StellarTelecom achieved these impressive results after migrating their system from LegacyRoute to InnovateX.

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Significantly faster inbound response rates overall

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Reduction in time wasted on misassigned inquiries

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Increase in overall inbound conversion rates

Natalie Brooks

Growth Marketing Manager

Natalie Brooks

Growth Marketing Manager

Natalie Brooks

Growth Marketing Manager

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The Problem

Kristin Watson, Director of Sales Operations at Workday Inc., was grappling with fragmented data, which made campaign optimization cumbersome and ineffective. Essential data was scattered across multiple systems, making it difficult to achieve the simple, unified view needed to maximize their return on ad spend (ROAS).

"The unified dashboard is my favourite feature. Having all our essential data in one place makes optimising campaigns simple and delivers a 15x better return on ad spend."

Chloe Ramirez

Automation Systems Engineer

The Solution

The implementation of a unified dashboard, integrating all essential data, immediately simplified campaign optimization and delivered unprecedented financial returns.

The immediate access to comprehensive, real-time data allowed for agile and precise campaign adjustments. The key results included:

  • 89% Faster response time to market fluctuations, ensuring campaigns were always perfectly aligned with demand.

  • 6x reduction in manual data entry due to automated data consolidation, which ensured data integrity and accuracy across all platforms.

  • The single-view dashboard made complex campaign analysis simple, dramatically reducing friction.

  • This singular data source delivered a remarkable 15x better return on ad spend (ROAS).

By leveraging a refined template system and powerful architectural design, the team dramatically cut down on optimization time, getting results live in record time.

Conclusion

The unified approach allowed the Director of Sales Operations to eliminate data fragmentation, simplify campaign optimization, and realize a truly dominant digital presence. The system's ability to turn data into actionable intelligence led directly to the exceptional 15x return on ad spend.

The platform proved that having a strong, unified data foundation allows for rapid deployment and the agility to pivot when market demands shift.

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